Wednesday, September 3, 2008

Is the NY SUN about to set again?

Crain's NY online reports that the NY Sun, a revival of a long-defunct paper by the same name, could close by Oct. 1.

Investors reportedly have told editor Seth Lipsky to raise new money or shut the paper down by the end of the month.

The Sun has had an excellent cultural section, some fascinating obituaries and some excellent reporting in niche areas. It's sad that if the paper folds a lot of good writers will have one less outlet for their work.

But the paper has been getting thinner and thinner. Advertisers are spending more money on targeted ads on the Internet. Classifieds are shrinking. The Sun's target audience is already well supplied with publications. There is only so much anyone can read and an increasing amount of news is available instantly and for free online.