The story got me thinking about co-branding possibilities. Right now we have these:
- Budweiser and Old Spice, connected by a movie.
- Axe deodorant (a.k.a. Lynx) and Coke Zero.
How about a sample deodorant stick with every sports outfit?
- TENNIS WITH NIKE IN THE MORNING
- LUNCH WITH AXE AT NOON
- "Wear Nike apparel as long as you want with 24-hour protection from Brand X (sample enclosed FREE)."
- "Only your partners will know how long you played."