Nov. 2, 2008–The NYC Marathon today is going to produce 130 tons of waste. This year the NY Road Runners Club is recycling the gallon jugs used for dispensing water. They didn't used to, and the jugs were thrown out with NYC's waste.
The Road Runners are looking into charging runners a license fee to be auctioned off the way seat-license fees are auctioned off by the Jets. If the runners are willing to pay such a fee, some part of the revenue should be allocated to making the NYC Marathon a model of waste reduction and recycling. Although some Asian (Singapore, Hong Kong) marathons have had environmental themes, marathons in many cities have been slow to embrace environmentally friendly practices.
The NYC Marathon might have its recycling etc. practices third-party certified against an environmental standard. The Rainforest Alliance in NYC has been involved with standard-setting and certification and could help.