Friday, September 26, 2014

FOOD BIZ | Killer Tomato (Comment)

Matt Paice with His Pop-Up Stand in London, Walks Away 
with Tastiest Startup Award from Virgin.
Killer Tomato is a product launched at a popup store in London.

It changes the perception that vegetarian food must be bland.
The startup was founded by Matt Paice (full disclosure: he is a nephew). 

His meat-free Mexican food is said to "pack a punch".
He scooped up the Tastiest Startup award from Virgin Startup for his Killer Tomato street food startup.

In New York City, Brooklyn is thought of as the culinary innovation epicenter.  The best new restaurants are heavily concentrated there.  Food startups in the United States attracted $350 million in 2012 according to CB Insights, and Brooklyn has been outperforming the rest of the nation in formation of quality restaurants and other new ventures.

London startups are getting the same attention, with a 25 percent increase in the number of restaurants opened in 2012 compared with 2011. This sector offers flexibility in the ways that sales can be made -  from food vans to dining clubs, pop-up restaurants to home online retail, or even simple market stalls. 

I have a suggestion for Matt's next product, an alcoholic adaptation called Tequila Tomato. Could be sold online in plastic bottles as a Bloody Mary Mix.

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